Adidas e A.C.Milan renovam até 2017

adidas and Serie A club A.C. Milan extended their 10-year association with a new sponsorship deal which runs until 2017.
Under the new agreement adidas will also design, produce, distribute and promote a wide range of non-sport related A.C. Milan merchandising articles.
"We have been partners with A.C. Milan since 1998 and this has allowed us to share so many exciting victories. And we are looking forward to many more incredible seasons like this past one," said Herbert Hainer Chairman and CEO of the adidas Group. "Every day adidas and A.C. Milan will work side by side to create more innovative products and to continue making football the most beautiful sport in the world."
"A.C. Milan and adidas are a strong couple. We share strategic visions, internationality and attitude to innovation," commented Adriano Galliani, Vice President and Managing Director of A.C. Milan. "We started with a traditional supplying contract and today we officially give adidas the worldwide licensing rights of our brand."