Serie A club AC Milan and the MP & Silva agency launched AC Milan’s official Japanese mobile website, making AC Milan the first European football club to launch a mobile site in Japan.
The Japanese-language mobile site (http://acmilan-mobile.jp) will offer a wide-range of valued-added services, including regular news updates, latest photos, match scores, downloads and a community section. The site will also offer a large selection of multimedia content, which include goals and highlights from Serie A and UEFA Champions League, and video clips from Milan Channel.
“MP & Silva will be providing and integrating some of our audiovisual content (from the Milan Channel) to augment and complement the multimedia content provided by AC Milan to create a compelling, value-added service for the club’s football fans in Japan,” said Andrea Radrizzani, Chief Executive Officer, MP & Silva. “The successful launch of AC Milan’s mobile site is also testament to the agency’s expertise in providing strong support and cutting-edge solutions for European clubs keen to expand their footprint in the Asia-Pacific region.”
“The timing of the launch is impeccable as Japanese interest in AC Milan, especially on the back on a successful Club World Cup campaign in Japan,” said Giuliano Giorgetti, Web & CRM Project Manager, AC Milan. “The mobile website is a key component of AC Milan’s multi-channel, multi-platform marketing and communication strategy, and is an important tool to reach out to our growing Japanese fanbase. AC Milan is immensely popular outside Europe and the website will help us bridge the distance between the club and our Japanese supporters. We will be working closely with MP & Silva to identify other opportunities to engage our Asian fans.”
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