French Ligue 1 club Olympique Lyonnais agreed a ten-year deal with the Sportfive agency. Sportfive will help the club maximise revenues from its new stadium and aid the club’s international development.
Under the new deal, Sportfive, which already holds the club’s marketing rights, paid Olympique Lyonnais Groupe a signing fee of €28 million. Christophe Bouchet, executive vice president of Sportfive said the agency will advise the club on marketing, naming rights and stadium consulting.
Bouchet said: “A long-term deal was necessary in order to form a collaboration of quality. It allows us to work together, to build a communal future.
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