Juventus and Sportfive Italia agreed a new long-term strategic partnership for naming and partial promotional and sponsorship rights for the club’s new stadium.
Under the deal, Sportfive will be the exclusive naming rights agency for the club and will also market some of the boxes and VIP seats. Juventus will receive a minimum of E6.25 million a year under the deal.
The stadium is expected to be completed and in use from the 2011-12 season.
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