Coca-Cola Canada 2010 Olympic and Paralympic Winter Games

Coca-Cola Canada and RBC agreed a deal with the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) as exclusive Presenting Partners of the 2010 Olympic Torch Relay.
As Presenting Partners of the 2010 Olympic Torch Relay, Coca-Cola Canada and RBC receive exclusive marketing rights and an agreed upon number of torchbearer slots to be allocated through a public process designed in collaboration with VANOC. They will also work in collaboration with VANOC on the overall development of the Olympic Torch Relay.
“Our Olympic legacy will focus on inspiring Canadians to make a lifelong commitment to active living, environmental conservation and bringing the Olympic values to life in communities across the country,” said Vince Timpano, President, Coca-Cola Canada.
“From town to town, the Olympic Torch Relay will connect all Canadians to Vancouver 2010 and what it stands for,” said Gordon M. Nixon, RBC President and CEO. “RBC is honoured to help bring millions of Canadians and their communities a chance to participate in the celebration and excitement of the Games through the Olympic Torch Relay.”
“The vision of the 2010 Games is to encourage Canadians to ‘Celebrate the Possible’. This principle is embedded in the very essence of the Torch Relay and the tremendous opportunity it presents to unify and inspire people across the country and around the world,” said John Furlong, Chief Executive Officer of VANOC. “We will see over 100 days of light shining on the people and places that define our national character while inspiring Canadians to be the best they can be.”
“Coca-Cola and RBC represent the importance of partnerships to the success of the 2010 Winter Games. Their exceptional commitment will help us to ensure that every Canadian has the opportunity to be touched by the spirit of the Olympic Flame and make a very personal connection to our Games,” he said.
As reported in the VANOC business plan (May 8, 2007) the cost of the Olympic and Paralympic Torch Relays is approximately $31 million CDN, the majority of which is expected to be funded through a number of corporate sponsors in addition to the two exclusive Presenting Partners.